Underscore Lab - Logo Design

Underscore Lab is a digital marketing agency based in London with the goal of optimizing and marketing startup companies. When CEO Hazel Lim asked me to develop their new logo and branding, the challenge was to create something that was distinctive that both contrasted with other agencies, while displaying professionalism. My idea was to use a recognizable semi-bold typeface ‘Helvetica’ with a minimal geometric icon inspired by the classic bar graph. I am very proud of the work I have created for Hazel, her employees and audience are aswell!

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