Paqui - Packaging/Product

As a challenge to myself, I took on the task of designing a new hot sauce product line for a company of my choice. After some contemplating, I decided on Paqui, an American chip company famed for their #OneChipChallenge and other spicy tortilla chip flavors such as ‘Haunted Ghost Pepper’ and ‘Zesty Cheddar’. I then began researching the company’s visual design and history, looking at logos, colors, and patterns to develop a sense of direction for the packaging. Once completed I moved into market analysis, this gave me a look into what other hot sauce companies were doing, allowing me to understand how I would go about designing this product. Using knowledge about the brand I designed the products from start to finish using Paquis colors and imagery as reference. I’m really happy with how these turned out!

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