Mountain Ridge - Logo/Branding/Packaging

Mountain peaks and the dead of winter is where Mountain Ridge finds its home. Inspired by The North Face and Black Diamond, Mountain Ridge is a fictional outdoors company that sells everything from warm winter jackets to lightweight kevlar canoes. My goal with this project was to design their branding and logo, creating something that was bold and abstract while also tying in elements of minimalism and simplicity. The logo would be displayed in various sizes across their line of products so creating something scalable and identifiable was key. With the branding, I displayed images of nature with elements of black and white, paired with weathered overlays to give it a grunge/vintage aesthetic. My idea was to give the brand a ‘hardcore’ and ‘challenging’ feel that would inspire and challenge the consumer to seek and overcome obstacles. I’m really happy with the outcome of the project and enjoyed every second of working on it.

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