Hotbox Toronto - Logo/Branding

Hotbox is a fast growing Toronto fashion retailer known for its selection of vintage clothing, sneakers and streetwear. In addition to offering clothing, Hotbox has fostered a community with the likes of Auston Mathews, Tory Lanez, Killy, Night Lovell and more. After some thinking, I decided to take on the challenge of creating a new and comprehensive visual identity that better reflected their growing community, products and culture. My approach was to create a visual identity inspired by the 90s skater aesthetic to give recognition to the history of streetwear and give the brand a retro feel that aligned with their products and consumer base. The logo is a custom bold sans serif typeface that was inspired by 90s skate magazines. The palette features a new black and orange color palette to allow Hotbox to stand out amongst competitors while maintaining ties with its current branding.

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