Forest Hill - Logo/Branding

Forest Hill Solutions is an environmental company based out of B.C Canada that specializes in managing/analyzing data for the environmental sectors. With years of experience in the industry and garnering a clientele base, Forest Hill made the decision to focus on branding that would help extend its reach to clients. After reaching out to me for help, I decided that the best points of focus were to design a logo and branding. Considering Forest Hill had no previous branding I was challenged to create something that suited both their core values and clients. After some research, I decided the best route for the logo would be to implement techy/corporate elements and pair them with organic & natural elements. I did this by choosing a medium sans serif font Montserrat for the wordmark, this brought a professional feel while also not feeling too techy. Additionally, I included a monogram icon combining ‘F’ and ‘H’ using the golden ratio, this was especially important as I wanted the logo to feel organic and purposeful without feeling clunky and plain. A comprehensive guideline was also created to give Forest Hill’s team the tools necessary for future projects.

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